From the DC Entertainment
blog:
In celebration of the summer’s most eagerly anticipated film, DC
Entertainment is partnering with comic book retailers and bookstores
across America to declare Wednesday, June 12 MAN OF STEEL DAY, ahead of
the film’s wide release on Friday, June 14. Sponsored by Sears, those
visiting their local comic book retailers on MAN OF STEEL DAY will
receive a free copy of ALL STAR SUPERMAN #1 SPECIAL EDITION comic book
by Grant Morrison and Frank Quietly.
In addition to the free
comic, DC Entertainment has partnered with Warner Bros. to provide comic
shops with various MAN OF STEEL promotional posters and bags to get
fans geared up for the film’s release.
Fans who visit comic
stores on MAN OF STEEL DAY can also purchase the first issue of red-hot
new comic series, SUPERMAN UNCHAINED, from bestselling creators Scott
Snyder and Jim Lee. The series promises to elevate the already
high-flying hero to new heights as he faces off against foes familiar
and new. SUPERMAN UNCHAINED #1 includes a bonus two-sided, tipped-in
poster measuring approximately 11” x 18” that can be easily removed for
display.
“Comic fans and moviegoers have made it very clear
that they are eagerly awaiting the arrival of MAN OF STEEL in theaters
and we’re excited to offer our retailer partners a chance to celebrate
the occasion and tap into fan’s enthusiasm,” stated John Cunningham,
vice president of marketing, DC Entertainment.
Also available at
comic retail locations is DC Collectibles’ all-new line of 12” MAN OF
STEEL statues that capture the film’s characters, Superman, Jor El, Zod
and Faora, in stunning, highly-realistic likenesses. The line is already
a top seller for DC Collectibles, further demonstrating retailer and
fan excitement for MAN OF STEEL.
Continuing the celebration
around the film’s release, DC Entertainment has partnered with Random
House to bring MAN OF STEEL to libraries across the U.S. on Saturday,
June 15. More than 1,000 local libraries will offer visitors buttons,
bookmarks and Superman comics.
On the digital front, ALL STAR
SUPERMAN #1 will also be available for free download, courtesy of Sears,
and the “Superman 201” digital comics sale kicks off on June 12 at www.readdcentertainment.com,
the DC Comics app, and all digital platforms (comiXology, Kindle,
iBookstore, Nook). The sale offers hundreds of acclaimed Superman titles
like SUPERMAN: SECRET ORIGIN by Geoff Johns and Gary Frank, SUPERMAN:
FOR TOMORROW by Brian Azzarello and Jim Lee, SUPERMAN: BIRTHRIGHT by
Mark Waid and Leinil Yu – all for $.99 each.
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